The product page layout, design, and features are the centerpiece of the users’ experience. Nearly all users go through a product page before making any purchase, and it’s often on the product page where users make up their mind on whether or not they want to purchase the item.
Users on the product page are often at very different stages of their purchasing decision: some users may causally browse product pages with no particular product in mind, while others know exactly what they want and will want to jump straight to the details. During the rebrand efforts, one of the challenges was to rethink the product detail pages for diamond and setting.
Low Fidelity Wireframes
Product List Page Requirements
During the rebrand efforts, one of the challenges was to rethink the product list pages for diamond and setting. Ritani’s product list pages were difficult to scan. The goals were:
- Present the user with sufficient product information to adequately assess a product’s suitability.
- Provide the user with adequate visual product information like good product thumbnails which tend to play a key role in the user’s search and selection of products.
- Present diamond in 2 views: List and Grid. In list view provide the user with all the specs diamond information necessary to compare and make a decision. In grid view, present a clearer product thumbnail.
- Focus on educating the user about diamonds in the basic and advanced filters. Provide tips and visual cues.