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Company

GE Healthcare
Design Challenge

Year

2018

Type

UX & UI

DESIGN CHALLENGE

How might we most effectively route a hospital patient through their journey of care, resulting in quality care, patient satisfaction, and operational efficiency?

Why

Hailing from a diversity of backgrounds and geographies patients seek care at hospitals and outpatient clinics for numerous reasons. Patients want to receive safe, high-quality care that is compassionate and responsive to their needs. Better clinical outcomes are of course important, but patients want to feel as safe and comfortable as possible while they are receiving care. Making the patient feel heard, attended to, and respected is important to making their experience a positive one.

Who

The key audience, we could build products for are:
Inpatient: A patient is admitted to a room for an overnight stay or numerous days with continuous general nursing services in an area of an acute care facility.
Outpatient: A patient receives a diagnosis and/or treatment at a hospital, but does not stay overnight.
From this list, I’d like to focus on one group: Maternity outpatients that are expected to be inpatients, and their journey.

When & Where

The whole experience of expecting a newborn, caring for one and building a family can be overwhelming as future parents work towards gathering the right information to have the pregnancy and have parenthood be a success. It is important for women to have choices and to be in control of their pregnancy and birth experiences. Education is an essential part of a healthy pregnancy. Complications during pregnancy and delivery can result in several negative impacts on families, the healthcare system, and society as a whole. Complications often lead to increased costs, which are borne by consumers and public or private insurers.

Main User Stories

New moms rely on various sites without knowing the source or accuracy of the information presented. This behavior becomes increasingly worrisome when related to health. Pregnancy can be an exciting and sometimes scary experience, so naturally, it comes with a lot of questions. In an effort to significantly increase breastfeeding rates and educate women with healthier pregnancies, hospitals want to combat unverified information and keep women and their babies healthy.

As a maternity outpatient, I want access to clinical information on common pregnancy symptoms and milestones.

As a maternity outpatient, I want to get personalized resources from my provider.

As a maternity outpatient, I want to be able to track my contractions so I know whether it’s time to go to the hospital.

As a maternity outpatient, I want to have access to Primary Care forms and to sign them before heading to the hospital.

Solution

Hypothesis: Streamlining the care process for hospitals and clinics, patients will achieve higher quality care and this will increase patient satisfaction.

 Hospitals need a more relevant, adaptable way to communicate with patients other than the maternity booklets that were the primary source of information.

A branded hospital maternity app facilitates the access of a pregnant woman to critical information, common pregnancy symptoms, key health milestones. As more patients turn to their smartphones for managing their health and care options, they prefer to engage with their health care system digitally. By connecting with patients via mobile app, providers can adopt a proactive role in shepherding new moms along their care journey with purpose and compassion.

 From keeping track of appointments to providing answers related to pregnancy and newborn care, a branded pregnancy app is a phenomenal way to engage patients, win new customers, and promote pregnancy care services.

MY PROCESS

Design Process

Personas

My project concentrates on moms that use technology to manage their health care options. Technology has proven useful in monitoring a baby’s health and movements. Mobile-savvy moms rely on smartphones for managing their health and care options. They prefer to engage with their health care system digitally.

INFORMATION ARCHITECTURE

User Flow

The way the content is organized is as important as the content itself. In my case, the user’s success with finding the right resource depends on accessibility to the right articles and tools.
The basic user flow is very simple — you start with sign-in/up and then get access to the main navigation bar where you can either read about the pregnancy progress, read relevant articles or fill-out all the hospital forms.

IMPLEMENTATION

Low Fidelity Wireframes

By doing low-fi prototypes, I was able to go through a lot of design ideas and quickly find the right ones.

LINKING STRATEGY

Taxonomy

After analyzing the low fidelity wireframes, 
 I created a user flow for the screens to have a more detailed navigation map of the app

DEFINING VISUALS

Visual Research

Before starting the visual designs, I created an inspiration board. The purpose is to learn about the visual world and to gather inspiration from other woman and hospital apps.

STYLE GUIDE

Colors

The healthcare industry relies on blue as a primary color more than any other industry. Teal is a medium blue-green that is fitting for a branded hospital maternity app. To elevate the patient experience, even more, I used gray for the text and included a great deal of white to give a calm and clean appearance. This choice makes perfect sense when we consider what customers associate with the color blue: knowledge, tranquility, security, and trust. In the stress-filled environment of healthcare, where both well being and finances are vulnerable, blue is a tried-and-true way to show your competence

STYLE GUIDE

Typography

Roboto is a neo-grotesque sans-serif typeface family developed by Google. It is a well- balanced sans serif typeface superfamily that seems to complement the interface. Simplicity was the leading mantra; therefore, I decided to go with just one font family.

STYLE GUIDE

Iconography

Icons are an important part of the design. They communicate ideas and concepts that should not and sometimes cannot be communicated with words. Furthermore, they allow consistency of the visual aesthetics that help build the users’ trust and produce moments of delight.

UI Principles

Simplicity

A more complicated application is not necessarily a better application. The layout should be user-friendly with clear, easy to access features that are arranged in a convenient way

Clarity

Users should always know exactly where they are within an application

Consistency

The application must be consistent overall with all of the necessary basic navigation features such as four–direction navigation, going into levels, or returning to the previous screen on the content list

Bold look and feel

Yet, memorable. Oversized typography is one of the easiest ways to make an impact.

IMPLEMENTATION

High Fidelity

By empowering moms and relieving physicians while offering a more complete picture of what to expect, the app elevates the patient experience with the hospital and can fulfill its commitment to compassionate, community oriented care.

See prototype

Next Steps

• Deep research about specific features
• Usability test of the prototype with users
• Improve user flow
• A comprehensive business model
• Expand the experience to the inpatient needs

Final Thoughts

Designing the app has been a challenging and rewarding journey. My goal was to provide a simple solution while showing my thought process.