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WUNDERMAN THOMPSON

AI Site Optimizer

Al Site Optimizer is designed to enhance user experience and increase conversions in an automated fashion. It goes beyond Adobe and other standard reporting systems in two ways:

1. It records every interaction and movement on the page, not just those tagged as events (this is a limitation of most existing tools).

2. It automatically generates analysis of user behavior on the site or pages in an easy-to-digest web reporting interface and PowerPoint format with clear recommendations.

See prototype

Objectives

Create an analytics tool that makes it easy for executives to see how their site is performing, and quickly find opportunities to improve the experience.

New Platform

Build a tool that helps clients more quickly and easily understand website performance and optimization opportunities without significant investment.

Engagement

More cost effective to get insights about site performance and optimization opportunities than from the competing tools, like Content Square and Clicktale.

Site Performance

Create an analytics tool that makes it easy for executives to see how their site is performing, and quickly find opportunities to improve the experience.

Consulting

It’s paired with agency consultation throughout the process and it does’t require the site to be on a traditional Analytics tool like Adobe Analytics or Google Analytics.

Features and benefits

Click density

Automatically identify hot and cold spots on any page regardless if content is hyperlinked

Form fill analysis

Understand if people are scrolling to view your content and how much of the page is being viewed

Scrolling analysis

Understand if people are scrolling to view your content and how much of the page is being viewed

Within page drop-off analysis

Understand within page pathing and where they drop within a page

Pathing analysis

Understand how users are moving through pages and where they are dropping off

Error analysis

Automatically understand which errors are occurring and what
to do about it

User flow

  • It should be different from what the competition offers, even if it’s the same functionality, but better designed.
  • It should be extremely easy to view and interpret data.
  • It should be easy to know what actions to take based on the data.
  • The information should be easy to share.
  • It should be insightful.
  • Desktop only, but should not be too difficult to convert to mobile post MVP

Click density analysis

Understand hot and cold spots on page. Understand user engagement with every element on a page, regardless of whether items are linked.

Scroll analysis

Form field analysis

Field based analysis pinpoints where forms create the most friction and lost conversions. Errors associated with each field are also automatically identified.

See prototype