WUNDERMAN THOMPSON
AI Site Optimizer
Al Site Optimizer is designed to enhance user experience and increase conversions in an automated fashion. It goes beyond Adobe and other standard reporting systems in two ways:
1. It records every interaction and movement on the page, not just those tagged as events (this is a limitation of most existing tools).
2. It automatically generates analysis of user behavior on the site or pages in an easy-to-digest web reporting interface and PowerPoint format with clear recommendations.
Objectives
Create an analytics tool that makes it easy for executives to see how their site is performing, and quickly find opportunities to improve the experience.
New Platform
Build a tool that helps clients more quickly and easily understand website performance and optimization opportunities without significant investment.
Engagement
More cost effective to get insights about site performance and optimization opportunities than from the competing tools, like Content Square and Clicktale.
Site Performance
Create an analytics tool that makes it easy for executives to see how their site is performing, and quickly find opportunities to improve the experience.
Consulting
It’s paired with agency consultation throughout the process and it does’t require the site to be on a traditional Analytics tool like Adobe Analytics or Google Analytics.
Features and benefits
Click density
Automatically identify hot and cold spots on any page regardless if content is hyperlinked
Form fill analysis
Understand if people are scrolling to view your content and how much of the page is being viewed
Scrolling analysis
Understand if people are scrolling to view your content and how much of the page is being viewed
Within page drop-off analysis
Understand within page pathing and where they drop within a page
Pathing analysis
Understand how users are moving through pages and where they are dropping off
Error analysis
Automatically understand which errors are occurring and what
to do about it
User flow
- It should be different from what the competition offers, even if it’s the same functionality, but better designed.
- It should be extremely easy to view and interpret data.
- It should be easy to know what actions to take based on the data.
- The information should be easy to share.
- It should be insightful.
- Desktop only, but should not be too difficult to convert to mobile post MVP
Click density analysis
Understand hot and cold spots on page. Understand user engagement with every element on a page, regardless of whether items are linked.
Scroll analysis
Form field analysis
Field based analysis pinpoints where forms create the most friction and lost conversions. Errors associated with each field are also automatically identified.
